Creative Content Services
Equal parts branding, strategy and content.
Branding
Your brand is your identity. It’s how people perceive you. It’s how they know you. It’s how you make them feel. Investing in something is personal, and branding is where it all begins.
Every brand has a mind of its own - it moves, speaks and thinks uniquely, which is why it must know where it’s going and who it will meet along the way.
The best brands are human and create memorable connection. Kind of like a great conversation - they make you want to stay.
Content Strategy
Your content marketing strategy is a well thought out plan that will help you achieve your goals through relevant content that speaks to your audience in a language they understand.
The right strategy will identify why you’re unique, who you’re creating for, the best way to get their attention and where they’re consuming content.
Your strategy is rooted in your vision, philosophy and commitment. It considers all perspectives and future outcomes.
Content Creation
Your content embodies valuable marketing collateral designed to drive engagement. Great content builds brand affinity and has the power to convert potential customers into real leads.
The right content knows what its audience wants. It keeps people coming back for more because they trust that you understand their needs and have solutions.
The best content is made by humans for humans. It considers all elements that may influence the audience.
The person behind the work.
Creating human connection in a digital world is the heart of Are & Be.
I have always been interested in the power of language and how words can shape people, places, politics, culture and entire communities.
Whether I’m flipping through a magazine, watching a film, trying to ignore a commercial or listening to a song - words are everywhere.
I think language knows us in the most intimate way and has the power to create and connect us to meaningful experiences.
Language is influential because words are forever, and this makes what I do endlessly intriguing and fun.
I specialize in professional writing, content marketing, personal and professional brand strategy and the creation and application of optimized language to strengthen brands, build bridges and identify new and innovative ways to access funding and development opportunities.
My work identifies how to use language that encourages awareness and fuels retention by pairing artistic thinking with market research to whip-up creative concepts that tell a story that wants to be heard.
I am also a creative advocate interested in community centred projects. I collaborate with artists, nonprofits, charities and foundations who are committed to elevating deeper awareness and understanding of issues that impact the most vulnerable members of our society.
Perspective is good.
My favourite thing about a new project is all the possibilities that come with it. Whether you’re revamping your brand, launching a passion project or starting something new, I would love to learn more.